Football Club Management
Full-scale management of East Bengal FC's first team, reserves, and academy squads, including player contracts, coaching staff, match operations, and logistics. We oversee participation in the Indian Super League (ISL), AFC Cup, and other competitions, ensuring compliance with league regulations and financial fair play norms. Our team negotiates sponsorship deals, broadcasting rights, and merchandise sales, generating annual revenues exceeding ₹50 crore.
We implement data analytics and performance tracking systems to optimize player performance and tactical strategies. The company also handles stadium management for home matches, including ticketing, security, and fan engagement activities, with an average matchday attendance of 45,000. Our partnerships with Kitbag and Nike ensure high-quality apparel and equipment for players and fans alike.
Youth Development & Academies
Operating a network of football academies across India, focusing on talent identification and nurturing from ages 6 to 18. Our flagship academy in Kalyani houses residential facilities for 100 young athletes, providing education, nutrition, and professional coaching. We have produced over 50 national team players, including current stars like Brandon Fernandes and Anirudh Thapa.
The academy curriculum is designed by UEFA-licensed coaches, incorporating modern training methodologies and mental conditioning. We conduct annual scouting camps in states like Kerala, Manipur, and Goa, offering scholarships to promising talents. Our women's football program, launched in 2015, has won the Indian Women's League twice and contributed players to the national team.
Sponsorship & Marketing
Developing and executing marketing strategies to enhance brand value and fan engagement. We manage partnerships with major sponsors like Kingfisher (title sponsor), TVS Motors, and Dream11, with sponsorship revenues accounting for 60% of total income. Our digital media reach spans 5 million followers across platforms, with original content produced in English, Hindi, and Bengali.
The company organizes fan festivals, meet-and-greet events, and community outreach programs, strengthening emotional connections. We also license club intellectual property for video games, documentaries, and collectibles, with licensing deals in place with EA Sports and Netflix. Annual merchandise sales through online and offline stores exceed ₹10 crore, featuring jerseys, scarves, and memorabilia.
Media & Broadcasting
Production and distribution of multimedia content, including live match broadcasts, behind-the-scenes documentaries, and podcast series. We hold broadcasting rights for pre-season friendlies and reserve matches, streamed via our OTT platform "EBFC TV" with 200,000 subscribers. Partnerships with Star Sports and Hotstar ensure nationwide coverage of ISL matches.
Our in-house media team produces daily news updates, player interviews, and tactical analysis shows, available in multiple languages. We also collaborate with international broadcasters like ESPN and beIN Sports for global distribution, reaching audiences in Southeast Asia, the Middle East, and Europe. Advertising slots during broadcasts are sold to premium brands, generating additional revenue streams.
Infrastructure Development
Investing in sports infrastructure projects, including stadium renovations, training centers, and fan zones. We recently upgraded the Salt Lake Stadium with modern seating, LED lighting, and Wi-Fi, at a cost of ₹25 crore. Plans are underway for a new 20,000-seater training stadium in New Town, Kolkata, expected to be completed by 2025.
The company also leases facilities to other sports events and concerts, maximizing asset utilization. Our green initiatives include solar panels at the academy and water recycling systems, aligning with sustainable development goals. We have secured government approvals for a sports complex in Durgapur, which will include football pitches, a swimming pool, and a sports clinic.
Community & CSR Initiatives
Running corporate social responsibility programs focused on health, education, and sports for underprivileged communities. Our "Kick for Change" campaign has donated football equipment to 500 schools in rural West Bengal and organized free coaching clinics for 10,000 children. We partner with NGOs like CRY and UNICEF to promote child rights through sports.
Annual health camps provide free medical check-ups to fans and local residents, with over 5,000 beneficiaries served. The company also supports disaster relief efforts, such as during Cyclone Amphan, donating ₹1 crore to rebuilding efforts. Our women empowerment program offers football training and life skills to adolescent girls, with plans to expand to other states.
